Jiji's style of cake making is gaining popularity

Prashanth Kalanjoor

Jiji's cake making is gaining attention among customers

Jiji baking cake

Elamanoor: Cake-making has turned into a profitable business in times of Covid-19. However, with some creativity and fresh ideas, the localized industry is thriving today.

Jiji, a homemaker from Elamanoor in Pathanamthitta district, is currently running Enadi cake for almost one and a half years. She has so far managed to attract customers with her unique approach to cake making. Her cakes are baked on designs selected by the customers.

Rather than making conventional cakes, Jiji's idea behind the business is about creating cakes as per the demand of the customers. There is also a huge demand for her birthday cakes specially made for children. The cakes designed with cartoon characters are popular among her customers. Apart from this, she takes orders from local and conventional stores as well.

She was living in Saudi for 14 years with her husband Sajikumar before returning home. The venture was started with the help of her friend Sabina Anus.

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